A car is more than just a means of getting around-it's your on-road companion day in and day out. So, when it comes to picking out your next set of wheels, is it better to buy online or at a dealership?

Our team here at Watermark Nissan of Marion has put together this handy comparison of buying a car online vs. at a dealership to help you make an informed decision. If you're searching for your next home on wheels near Marion, Herrin, or Carbondale, IL, don't hesitate to reach out to us with any further questions!

Benefits of Buying a Car Online: Save Time

Two of the major benefits of buying a car online include saving you time and energy. When you shop for a car online, you can do so in your leisure time. Along with that, you can take all the time you want and need to decide whenever it is most convenient for you to do so.

At our Nissan dealership, we also offer a convenient Nissan Buy@Home option that enables you to complete the entire car-buying process online from start to finish. After you register with Nissan Buy@Home, you can enter the virtual store. From there, you can:

  • Get a trade-in offer for your current vehicle, which you can apply towards the down payment on your next model.
  • Compare pricing, including incentives, rebates, taxes, and fees.
  • Compare your financing and leasing options, so you can pick the one that best suits your needs.

Along with that, you can save your spot and return to the car-buying experience whenever it fits into your schedule.

Benefits of Buying a Car at a Dealership: Compare Vehicles in Person

However, if you appreciate face-to-face communication and want to test drive multiple models all at once, you will want to head to the dealership. Before you arrive, you can explore our inventory online and read our vehicle reviews and comparisons, so you have an idea of the models you want to explore in person.

One of our customer service specialists will show you around, answer any questions you may have, and set you up with test drives for your top choices.

Enjoy the Benefits of Both: Virtual Car-Buying Tools If you want the best of both worlds, you can use our convenient virtual finance tools before visiting our dealership. To begin, you can use our CarFinder form. Once you submit your contact information and details about the type of vehicle you want to drive, one of our team members will send you an overview of all the matches we currently have in stock.

Then, you can fill out our secure finance application and use our payment calculator to compare monthly car loan estimates for your favorite models. To get an estimate for your trade-in, you can head over to our Edmunds MyAppraise trade-in tool.


Begin Your Car-Buying Adventure Today

Whether you're ready to buy a car online, want to visit our dealership this afternoon, or would like to combine the two options, all of us at Watermark Nissan of Marion look forward to assisting you along the way.

To begin, contact us with any questions, browse our inventory online, or schedule a test drive around the Marion, Herrin, and Carbondale, Illinois, areas today!

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Watermark Nissan of Marion

3209 Banterra Drive
Directions Marion, IL 62959

  • Sales: 618-216-1834
  • Service: (618) 969-8222
  • Parts: (618) 969-8222


  • Monday 8:00 AM - 6:00 PM
  • Tuesday 8:00 AM - 6:00 PM
  • Wednesday 8:00 AM - 6:00 PM
  • Thursday 8:00 AM - 6:00 PM
  • Friday 8:00 AM - 6:00 PM
  • Saturday 9:00 AM - 5:00 PM
  • Sunday Closed